Video marketing remains an indispensable tool for brands, delivering high engagement rates and impressive ROI. At Tower View Media, we’re passionate about staying ahead of the curve to provide our clients with the most impactful strategies. As 2025 has started, here are the trends that will shape the future of video marketing and how you can use them to your advantage.
Short-Form Videos: The Undisputed King
Short-form video continues to dominate platforms like Instagram Reels, TikTok, and YouTube Shorts, which boast over a billion monthly users combined. Businesses investing in this format report higher engagement, with 73% of marketers finding it the most effective video type. These quick, punchy videos drive brand awareness and engagement, making them a must-have for your marketing mix.
Interactive Videos: Transforming Engagement
Interactive videos are revolutionising how brands connect with their audiences. By incorporating clickable links, quizzes, and shopping options, businesses can achieve higher retention and conversion rates. Research shows that interactive video generates 47% more engagement than traditional video formats. Companies like Sephora use shoppable videos to drive online sales seamlessly, demonstrating the potential of this format.
Personalised Content with AI
Artificial intelligence is enabling brands to create hyper-personalised video experiences. According to the BBC, 71% of consumers expect personalised interactions, and businesses that deliver see a 40% increase in revenue. Platforms like Vidyard make it easy to customise videos based on viewer data, helping brands build deeper connections with their audience.
Sustainability and Green Storytelling
Consumers increasingly value brands with eco-conscious narratives. Studies show that 77% of people are more likely to support companies committed to sustainability. Video is a powerful medium for showcasing green initiatives. For instance, Greenpeace’s compelling campaigns effectively highlight environmental issues while rallying support for their causes.
Immersive Video: AR and 360° Experiences
Augmented reality (AR) and 360° video are redefining how audiences interact with content. AR enhances product demonstrations, while 360° tours provide a unique virtual experience. Studies suggest that immersive content can boost click-through rates by 30%. For example, Marriott Hotels successfully used VR to let potential guests explore their properties virtually, driving bookings and customer interest.
Corporate Transparency Through Storytelling
Authenticity sells. Behind-the-scenes videos, leadership interviews, and employee features are effective ways to build trust. A survey by Stackla found that 86% of consumers value authenticity when deciding which brands to support. Video storytelling helps humanise your brand, fostering stronger emotional connections.
Accessibility: An SEO and Inclusivity Win
Making videos accessible is not just ethical—it’s strategic. Captions and transcripts improve SEO, while audio descriptions make content inclusive to all. According to W3C, accessible videos rank higher in search engines and reach wider audiences. Investing in accessibility is a smart move for businesses looking to maximise their reach.
Educational Long-Form Content
While short-form content is essential, long-form videos like webinars, tutorials, and case studies are invaluable for educating audiences and showcasing expertise. HubSpot reports that 54% of consumers prefer to see more video content from brands they support. At Tower View Media, we’ve helped clients like Oxford University Press create engaging educational content that establishes authority and drives meaningful engagement.
Let Tower View Media Bring Your Vision to Life with Marketing Trends
At Tower View Media, we specialise in crafting cutting-edge video content tailored to your brand’s needs. From short-form social media videos to immersive 360° experiences, we’re here to help you stay ahead in the competitive digital landscape.
Discover how our expertise can elevate your marketing strategy in 2025 and beyond. Check out our services or contact us directly to start your next big project. Let’s create something extraordinary together.
Comments